DTN/Meteorlogix Becomes Marketing Partner of PGA TOUR
Receives Designation as Official Forecaster of PGA TOUR, Champions Tour
PONTE VEDRA BEACH, Fla., (January 30, 2006) —DTN/Meteorlogix, the world’s largest commercial weather services provider, has entered an official marketing relationship with the PGA TOUR.
Through the five-year agreement, DTN/Meteorlogix becomes the “Official forecaster of the PGA TOUR and Champions Tour.” Based in Minneapolis, DTN/Meteorlogix has been providing on-site weather forecasts at PGA TOUR and Champions Tour tournaments since the beginning of 2005. Through the expanded relationship, DTN/Meteorlogix will be able to promote its exclusive domestic designation within the weather forecasting services category through advertising, promotions and public relations.
“DTN/Meteorlogix has provided an invaluable service to our tournament rules officials on the PGA TOUR and Champions Tour since last year by keeping them apprised of threatening weather situations,” said Tom Wade, the PGA TOUR’s chief marketing officer. “Our sport obviously is at the mercy of the weather, and for the sake of our players’ and fans’ safety, it is critical to have accurate, up-to-the-moment forecasts and updates. DTN/Meteorlogix has performed admirably in this regard. We are pleased to extend and expand our relationship through 2010.”
“DTN/Meteorlogix is proud to be the official weather forecaster for the PGA TOUR,” said Robert Gordon, chief executive officer, DTN. “Our patented storm tracking capabilities, real-time lightning information and experienced, on-site tournament meteorologists enable the PGA TOUR to ensure player and crowd safety in the event of threatening weather conditions.”
About DTN/Meteorlogix
DTN/Meteorlogix, the world’s largest commercial weather services provider, delivers industry-specific weather management capabilities for its customers to manage business risks, maximize personal safety and minimize financial loss. DTN/Meteorlogix serves more than 20,000 customers with a focus on public safety, transportation, energy, aviation, turf and construction industries. Visit (www.meteorlogix.com).
About DTN
DTN, a private company based in Omaha, Neb., is the leading business-to-business provider of real-time market, news and weather information services to agriculture and energy trading markets and other weather-sensitive industries. The company delivers on-demand market information, commodity cash prices, industry news and in-depth analysis, and location-specific weather to over 120,000 subscribers through DTN for agriculture, refined fuels and trading markets, and DTN/Meteorlogix. Visit (www.dtn.com).
About the PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.
In 2006, the three Tours will compete in nearly 120 events for approximately $325 million in prize money. Tournaments will be held in eight countries outside the U.S. and in 38 states.
In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours reached the $1 billion mark in overall charitable contributions in late 2005. The PGA TOUR's web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.
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